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Ugly Betty is a Golden Globe and Peabody Award winning American television dramedy series starring America Ferrera, Vanessa Williams, and Eric Mabius. It premiered on September 28, 2006, on ABC in the United States. The series follows the life of Betty Suarez (Ferrera), and her job at popular fashion magazine Mode. The series is based on the Colombian telenovela Yo soy Betty, la fea ("I am Betty, the ugly"),[1] also simply known as "Betty la fea" (literally "Betty the Ugly") written by Fernando Gaitán (also author of Café, con aroma de mujer). It is adapted into a New York City setting by creator/developer Silvio Horta and co-producers Salma Hayek and Ben Silverman, whose production companies Silent H, Ventanarosa and Reveille respectively partnered with ABC Television Studio (formerly Touchstone Television) to create the hour-long program for American audiences. Hayek appears on the show as Sofia Reyes, in addition to playing a cameo role as an actress on a fictional telenovela watched by the main character's family in early episodes.